Search engine optimisation - SEO
Web page keyword analysis
Search engine optimisation (SEO) is the key to getting targeted visitors to your web pages. Intelligent web design can optimise key pages on your web site and get the search engine traffic you deserve. One of the most important stages of web site optimisation is in the initial keyword research and a successful search engine optimisation campaign is dependant on it.
Search engine optimisation stage1
To achieve the best search results possible for your web site on your relevant keywords your web site pages will have to be optimised. The first process of SEO is known as on page optimisation and will include the following. |
Determine your companies core needs and unique selling points |
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Log your web sites current search engine ranking |
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Find your competitors and review their web site source code |
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Start compiling keyword and key phrase terms (page specific) |
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Optimise and clean up HTML coding |
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Keyword and key phrase research |
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Implement Keywords throughout the relevant pages |
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Optimise individual page title tags |
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Review all images and optimise the ALT tags |
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Implement structured heading tags (H1, H2, H3 etc) |
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Check ease of navigation |
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Upload or review current site map |
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Review internal linking structure |
Search engine optimisation stage2
Unfortunately optimising your internal web pages (on page optimisation) is only the start of a successful search engine campaign. The second stage is known as off page optimisation and is equally important. Search engines such as Google, Yahoo and msn rank web sites by what is termed as "Link popularity". This means to get your web site ranking higher on the valued search engines you must get as many relative web sites linking to yours as possible.Ideally this will not be a reciprocal link (a link offered in exchange for your link) but will be a one way link exchange from another well optimised site with relative content. These links need to be inserted in key positions with anchored keywords linking into your site for maximum impact.
Bad SEO linking practices
If a site has had SEO (search engine optimisation) for the keywords transformer manufacturer it is of little use offering a link to a hypnotherapist web site. These practices are seen all to often together with paying for links from link directories (link farms) which have no valid weight with the major search engines.
Our SEO promise
We will embark on a well structured link campaign building permanent, relevant links that drive targeted traffic to your site increasing your position for your search terms on the most popular search engines.
We are aware of all the jargon used with regards to web design or search engine optimisation and we are always conscious in keeping our pages in plain English. Whether you are looking at optimising your current site or interested in registering a new one we are happy to help you every step of the way. We will keep you informed with the progress of your site and answer any question you may have.
So what do you do next?
Search engine optimisation (SEO) - Contact us today for a free evaluation and quotation and discover how our SEO campaign can help you achieve your business goals. Contact us through our online quotation form or call us on 0800 180 4959 to discuss your search engine optimisation requirements with no obligation.