Web design - Web site optimisation - Web site maintenance in Cambridgeshire Intelligent web design - based in Cambridgeshire desiging web sites throughout the UK
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Search engine optimisation - SEO

Web page keyword analysis

Search engine optimisation (SEO) is the key to getting targeted visitors to your web pages. Intelligent web design can optimise key pages on your web site and get the search engine traffic you deserve. One of the most important stages of web site optimisation is in the initial keyword research and a successful search engine optimisation campaign is dependant on it.

Natural organic search listings
We only use ethical tequneques to achive page one listings. We will help and advise you on the content you need to add to your pages. It is important to build on the quality and quantity of the information related to your products. We will then optimiste your content acordingly.

SEO - search engine optimisationweb site OptimisationSEO Cambridgeshire


Search engine optimisation stage1

To achieve the best search results possible for your web site on your relevant keywords your web site pages will have to be optimised. The first process of SEO is known as on page optimisation and will include the following.

Determine your companies core needs and unique selling points
Log your web sites current search engine ranking
Find your competitors and review their web site source code
Start compiling keyword and key phrase terms (page specific)
Optimise and clean up HTML coding
Keyword and key phrase research
Implement Keywords throughout the relevant pages
Optimise individual page title tags
Review all images and optimise the ALT tags
Implement structured heading tags (H1, H2, H3 etc)
Check ease of navigation
Upload or review current site map
Review internal linking structure


Search engine optimisation stage2

Unfortunately optimising your internal web pages (on page optimisation) is only the start of a successful search engine campaign. The second stage is known as off page optimisation and is equally important. Search engines such as Google, Yahoo and msn rank web sites by what is termed as "Link popularity". This means to get your web site ranking higher on the valued search engines you must get as many relative web sites linking to yours as possible.

If you have good relivent information on your products you will naturally start to attract inbound links

Ideally this will not be a reciprocal link (a link offered in exchange for your link) but will be a one way link exchange from another well optimised site with relative content. These links need to be inserted in key positions with anchored keywords linking into your site for maximum impact.

Bad SEO linking practices
If a site has had SEO (search engine optimisation) for the keywords transformer manufacturer it is of little use offering a link to a hypnotherapist web site. These practices are seen all to often together with paying for links from link directories (link farms) which have no valid weight with the major search engines.

Our SEO promise
We will embark on a well structured link campaign building permanent, relevant links that drive targeted traffic to your site increasing your position for your search terms on the most popular search engines.

We are aware of all the jargon used with regards to web design or search engine optimisation and we are always conscious in keeping our pages in plain English. Whether you are looking at optimising your current site or interested in registering a new one we are happy to help you every step of the way. We will keep you informed with the progress of your site and answer any question you may have.

So what do you do next?
Search engine optimisation (SEO) - Contact us today for a free evaluation and quotation and discover how our SEO campaign can help you achieve your business goals. Contact us through our online quotation form or call us on 0800 180 4959 to discuss your search engine optimisation requirements with no obligation.


Intelligent web design - Roman way business park, Huntingdon, Cambridge.
Intelligent Web Design all rights reserved
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Intelligent web design is a Cambridge based web company offering web design, web promotion and search engine optimisation services to businesses in Cambridge and throughout the UK
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Cambridge hypnotherapy web design
Web design for Dorset Hypnotherapy

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Transformer manufacturer
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intelligentwebdesign is a trading name of Lee Joseph Associates Ltd No 6401759